Luxembourg on Advertising, Marketing & Branding

To accommodate EU investors, US private fund managers (USPFMs) usually tap into the EU investor market through EU fund entities. To accommodate distribution throughout the EU, those EU entities usually benefit.

What is the difference between a trademark and a trade name or between a brand and a legal name? These everyday business terms are often used interchangeably, but they refer to diverse elements of a company...

The biggest United Nations Climate Change Conference yet, COP28, was held in Dubai during November and December 2023 and resulted in the first "global stocktake" of efforts to address...