On January 10, 2017, the Eastern Magistrates' Court convicted a bank for failing to comply with a customer's request to stop using his personal data in direct marketing. Pursuant to Section 35G(3) of the Personal Data Privacy Ordinance, a company receiving a customer request to cease use of personal data in direct marketing must comply with the request without charge. Failure to comply is punishable by a fine of up to HK$500,000 and imprisonment of up to three years. The bank pled guilty to the charge and paid a fine of HK$10,000.

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