ARTICLE
3 April 2017

PCPD Charges Bank For Using Personal Data In Direct Marketing

JD
Jones Day

Contributor

Jones Day is a global law firm with more than 2,500 lawyers across five continents. The Firm is distinguished by a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.
On January 10, 2017, the Eastern Magistrates' Court convicted a bank for failing to comply with a customer's request to stop using his personal data in direct marketing.
Hong Kong Privacy

On January 10, 2017, the Eastern Magistrates' Court convicted a bank for failing to comply with a customer's request to stop using his personal data in direct marketing. Pursuant to Section 35G(3) of the Personal Data Privacy Ordinance, a company receiving a customer request to cease use of personal data in direct marketing must comply with the request without charge. Failure to comply is punishable by a fine of up to HK$500,000 and imprisonment of up to three years. The bank pled guilty to the charge and paid a fine of HK$10,000.

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