Belgium: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 2 – Sales Periods: Rules, Restrictions, And Compliance

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons...

Belgium Media & IT

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 1: Price Reduction Announcements: The Legal Framework And Best Practices

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons...

Belgium Media & IT

A

Altius

Guberna's Sports Sponsorship Charter

The sports world is constantly evolving, and sports sponsorship has become increasingly significant in funding federations and athletes.

Belgium Media & IT

AB

AKD Benelux Law Firm

Personality Rights In The World Of Sports

In the sports industry, an athlete's identity is more than just a name or a face; it is a valuable asset. Athletes are constantly in the spotlight due to sponsorships and media coverage, but with fame comes the need for protection.

Belgium Media & IT

AB

AKD Benelux Law Firm

FIFA's Football Transfer Rules Get Red Card From EU Top Court

European Union Media & IT

CM

Crowell & Moring LLP

Shaping The Future Of Tech: Latest Updates On The Digital Markets Act

Belgium Media & IT

QE

Quinn Emanuel Urquhart & Sullivan

Brussels Court Of Appeal Prohibits The Rebranding Of A Generic Pharmaceutical Into The Originator Reference Product In The Framework Of Parallel Import

Belgium Media & IT

CM

Crowell & Moring LLP

Gaming & Law Series | Season 1 – Wrap Up

Belgium Media & IT

SB

Simont Braun

Video Games Series | Skin Betting

Belgium Media & IT

SB

Simont Braun

Verstrenging Kansspelwet In Zicht

Belgium Media & IT

CU

Caluwaerts Uytterhoeven

LEGO Mag Blijven Genieten Van De LEGO-uitzondering

Belgium Media & IT

CU

Caluwaerts Uytterhoeven

Reform Of The Artist Status: The Issues At Stake For The Commission Du Travail Des Arts

Belgium Media & IT

A

Altius

A Step Forward In Green Marketing Regulation: EU Directives Target Greenwashing And Strengthen Requirements For The Use Of Green Claims And Environmental Labels

Belgium Media & IT

A

Altius

ASA Rules Ad Claim A Leno-Go

Belgium Media & IT

OC

Osborne Clarke

Trends In Life Sciences M&A: Cybersecurity And AI Take Center Stage

Belgium Technology

LL

Loyens & Loeff

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 6 – Coupons And Vouchers: Don't Forget The Mandatory Information

Belgium Commercial

A

Altius

Belgique : Le régime spécial d'imposition pour les expatriés

DA

Delsol Avocats

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 5 – Promotional Contests: How To Organise Them Without Legal Risks

Belgium Commercial

A

Altius

Council Position On EU Pharma Package Adopted

European Union Healthcare

AO

A&O Shearman

Related Country Guides

IT and Internet

Privacy, Cyber & Data Strategy Advisory | Cybersecurity Controls: What Do Regulators Expect Nowadays?

Our Privacy, Cyber & Data Strategy Team highlights the increasingly specific cybersecurity controls identified by regulators...

Belgium Technology

AB

Alston & Bird

Lessons Learnt: It & Overheidsopdrachten

Onze maatschappij surft op een digitale golf.

Belgium Government

M

Monard Law

Belgium Is Getting Ready For The Digital Services Act: Are You Impacted?

On 17 February 2024, the EU Digital Services Act became fully applicable to online intermediaries and platforms (online marketplaces, social networks, content-sharing platforms, etc.) operating in Europe.

Belgium Media & IT

LL

Loyens & Loeff

Size Matters: Pornographic Websites Pornhub, Xvideos And Stripchat Designated As Very Large Online Platforms

Belgium Media & IT

A

Altius

The EU's AI Act: What Do We Know So Far About The Agreed Text?

European Union Technology

OC

Osborne Clarke

French Parliament Comes A Step Closer To Adopting New Legislation To Secure And Regulate The Digital Space

Belgium Media & IT

F

Fieldfisher

Digital Age Blog Series – #2 Is Your Online Platform Compliant With EU Regulations?

European Union Media & IT

C

Cresco

Digital Age Blog Series – #3 The Digital Service Act Package

European Union Technology

C

Cresco

The Protection Of Modern Databases Under The Sui Generis Database Right

Belgium Media & IT

G

Gevers

See more

Telecoms, Mobile & Cable Communications

Foreign Subsidies Regulation: A Year Of Mandatory Notifications In Review

Since mid-October 2023, certain M&A transactions and participations in public procurement proceedings must be notified to the European Commission ("Commission")...

European Union Commercial

HM

Hengeler Mueller

Belgium Is Getting Ready For The Digital Services Act: Are You Impacted?

On 17 February 2024, the EU Digital Services Act became fully applicable to online intermediaries and platforms (online marketplaces, social networks, content-sharing platforms, etc.) operating in Europe.

Belgium Media & IT

LL

Loyens & Loeff

2023 Belgian Competition Law Round-Up

2023 began with the end of Jacques Steenbergen's mandate as president of the Belgian Competition Authority (BCA) on 31 January 2023, after 15 years as the head of the BCA. Unfortunately...

Belgium Anti-trust

A

Altius

Denouement In The "Belgian Towercast Case": The Belgian Competition Authority Terminates Its Proceedings Against Proximus Following The Divestiture Of EDPnet To Citymesh

Belgium Anti-trust

A

Altius

The European Commission's "Connectivity Package" Set To Reshuffle The Telecom Sector

European Union Media & IT

JD

Jones Day

Building The EU-wide Horizontal Defence Shield In ICT Supply Chains

European Union Technology

AL

Agio Legal

IoT Liability In The Digital Age: Assessing Responsibility For Irresponsible Responses

Belgium Media & IT

AL

Agio Legal

Cybersecurity 2022

Belgium Technology

AB

Alston & Bird

Belgian Competition And Telecoms Authorities Disagree Over Acquisition Of Mobile Vikings By Proximus

Belgium Media & IT

BB

Bird & Bird

See more

Advertising, Marketing & Branding

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 6 – Coupons And Vouchers: Don't Forget The Mandatory Information

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons, retailers must strike a balance between effective marketing and legal compliance.

Belgium Commercial

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 3 – Liquidation Sales: When And How To Legally Conduct Them

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

Belgium Commercial

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 2 – Sales Periods: Rules, Restrictions, And Compliance

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons...

Belgium Media & IT

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 1: Price Reduction Announcements: The Legal Framework And Best Practices

Belgium Media & IT

A

Altius

CJEU's DocMorris Ruling: Where Is The Line For Pharmaceutical Advertising?

Belgium Healthcare

A

Altius

Shaping The Future Of Tech: Latest Updates On The Digital Markets Act

Belgium Media & IT

QE

Quinn Emanuel Urquhart & Sullivan

Brussels Court Of Appeal Prohibits The Rebranding Of A Generic Pharmaceutical Into The Originator Reference Product In The Framework Of Parallel Import

Belgium Media & IT

CM

Crowell & Moring LLP

Verstrenging Kansspelwet In Zicht

Belgium Media & IT

CU

Caluwaerts Uytterhoeven

A Step Forward In Green Marketing Regulation: EU Directives Target Greenwashing And Strengthen Requirements For The Use Of Green Claims And Environmental Labels

Belgium Media & IT

A

Altius

See more

Broadcasting: Film, TV & Radio

New Directive On Copyright In Radio And Television Programmes

On 15 April 2019, the Council of the European Union approved a Directive on the exercise of copyright and related rights applicable to certain online transmissions by broadcasting organisations and retransmissions of television ...

European Union Media & IT

VB

Van Bael & Bellis

Belgian Competition Authority Imposes Interim Measures On Television Broadcasting Network Operator

The Competition College of the BCA decided that VRT had not demonstrated that the conditions to impose interim measures were met.

Belgium Anti-trust

VB

Van Bael & Bellis

Court Of Justice Of European Union Holds That Multimedia Players Integrating Hyperlinks To Movies Infringe Copyright

The Referring Court stayed the proceedings and referred two questions for a preliminary ruling to the ECJ.

European Union IP

VB

Van Bael & Bellis

Copyright And Communication To Public In Hotel Rooms

European Union IP

VB

Van Bael & Bellis

European Commission Accepts Commitments On Geo-Blocking Practices Relating To Audio-Visual Content

European Union Anti-trust

VB

Van Bael & Bellis

Belgian Competition Authority Adopts Provisional Measures Involving Television Rights In Superprestige Cyclocross Competition

Belgium Anti-trust

VB

Van Bael & Bellis

Who Communicates Copyrighted Work: Broadcaster Or Distributor?

VB

Van Bael & Bellis

ECJ: Live Broadcasts Not Amount To Making Available; National Laws May Give Broader Protection To Broadcasters

European Union IP

VB

Van Bael & Bellis

Belgian Competition Authority Dismisses Complaint Against Major American Film Studios On Virtual Print Fee

Belgium Anti-trust

VB

Van Bael & Bellis

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Latest Videos

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The Future Of Gaming With AI (Video)

G

GTG

1,49 Milliard € D'amende : Pourquoi L'UE A Annulé La Sanction Google? (Video)

HA

Haas Avocats

Francesca Woodman Works From Private And Corporate Collections (Video)

AM

Arendt & Medernach

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

Achieving The Ideal Gaming Regulatory Framework (Video)

WP

WH Partners

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