Belgium: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 6 – Coupons And Vouchers: Don't Forget The Mandatory Information

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons, retailers must strike a balance between effective marketing and legal compliance.

Belgium Commercial

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 3 – Liquidation Sales: When And How To Legally Conduct Them

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

Belgium Commercial

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 2 – Sales Periods: Rules, Restrictions, And Compliance

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons...

Belgium Media & IT

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 1: Price Reduction Announcements: The Legal Framework And Best Practices

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers, coupons, contests and price comparisons...

Belgium Media & IT

A

Altius

CJEU's DocMorris Ruling: Where Is The Line For Pharmaceutical Advertising?

Belgium Healthcare

A

Altius

Shaping The Future Of Tech: Latest Updates On The Digital Markets Act

Belgium Media & IT

QE

Quinn Emanuel Urquhart & Sullivan

Brussels Court Of Appeal Prohibits The Rebranding Of A Generic Pharmaceutical Into The Originator Reference Product In The Framework Of Parallel Import

Belgium Media & IT

CM

Crowell & Moring LLP

Verstrenging Kansspelwet In Zicht

Belgium Media & IT

CU

Caluwaerts Uytterhoeven

A Step Forward In Green Marketing Regulation: EU Directives Target Greenwashing And Strengthen Requirements For The Use Of Green Claims And Environmental Labels

Belgium Media & IT

A

Altius

ASA Rules Ad Claim A Leno-Go

Belgium Media & IT

OC

Osborne Clarke

Belgium Is Getting Ready For The Digital Services Act: Are You Impacted?

Belgium Media & IT

LL

Loyens & Loeff

HFSS Newsletter | February 2024

Worldwide Media & IT

OC

Osborne Clarke

French Parliament Comes A Step Closer To Adopting New Legislation To Secure And Regulate The Digital Space

Belgium Technology

FB

Fieldfisher

EU Pharmaceutical Reforms To Overhaul Marketing And Manufacturing Rules

European Union Healthcare

OC

Osborne Clarke

The New EU "Pharma Package": Preparing For The Trilogues

European Union Healthcare

CM

Crowell & Moring LLP

AI And EU Merger Control

Belgium Technology

W

WilmerHale

EU Pay Transparency Directive: Which Countries Have Implemented?

European Union Employment

IL

Ius Laboris

From Additional Fees To 'Fast Lanes': 10 Upcoming Changes In Flemish Labour Migration

European Union Employment

A

Altius

Hot Topics In Malaysia (Video)

Belgium Employment

IL

Ius Laboris

Food Law | UK Regulatory Outlook January 2024

Food label changes for non-UK FBOs | Increasing scrutiny and enforcement for greenwashing relating to food | Uncertainty on food waste reporting...

Belgium Healthcare

OC

Osborne Clarke

Will Google Policy Updates Affect Your Business?

Are you aware of the latest Google policy updates? You should be. Understanding the primary search engine is vital for your marketing efforts.

Belgium Media & IT

IP

Innovation Park

Revenue Loss Opportunity Analysis

Selling your products or services doesn't always amount to 100% revenue collection. Leakages can happen. Unsuspecting loopholes like underbilling, unearned discounts, and faulty data are the leading causes.

Belgium Commercial

IP

Innovation Park

Analyzing The Cost Of Opportunity

In the world of business, planning is everything. But it involves more than preparing marketing strategies or calculating financial forecasts.

Belgium Commercial

IP

Innovation Park

Calculating & Boosting LTV: Why, What, And How

Belgium Commercial

IP

Innovation Park

Content Compliance In The Cannabis Industry: A Comprehensive Guide

Worldwide Cannabis

IP

Innovation Park

Policies, Restrictions, And Role Of Strategic Content In Gaming

Worldwide Media & IT

IP

Innovation Park

The CMO's Role In Global Growth: A C-Suite Guide To International Success

Worldwide Media & IT

IP

Innovation Park

Landmark Judgement From The CJEU For Online Operators Whose Business Model Is Based On Personalized Content And Advertisement

European Union Privacy

SJ

Steptoe LLP

Digital Age Blog Series – #2 Is Your Online Platform Compliant With EU Regulations?

European Union Media & IT

C

Cresco

The EU Digital Service Act Has Entered Into Force

European Union Media & IT

V

Vinge

Green-Branding In Fashion: A Trending Marketing Strategy

A

Astrea Law

Can I Send Marketing E-Mails Without Consent (Opt-In) To Former Customers?

Belgium Privacy

T

Timelex

EU Legislators Reach Agreement On Digital Markets Act

European Union Anti-trust

HS

Herbert Smith Freehills Kramer LLP

The EU Digital Service Act Has Entered Into Force

The EU Digital Service Act (DSA), Regulation 2022/2065, entered into force on 16 November.

European Union Media & IT

V

Vinge

Green-Branding In Fashion: A Trending Marketing Strategy

Good marketing is storytelling. It is making the consumer believe they have to be part of an experience.

A

Astrea Law

Can I Send Marketing E-Mails Without Consent (Opt-In) To Former Customers?

On 29 December 2021, a data subject filed a complaint with the Belgian Data Protection Authority (BDPA) due to the receipt of a direct marketing e-mail from a company which he had not been a customer for two years.

Belgium Privacy

T

Timelex

EU Legislators Reach Agreement On Digital Markets Act

The EU Parliament and Council reached political agreement on the Digital Markets Act (DMA) late on Thursday night. The Commission has been quick to welcome the agreement, stating that the DMA...

European Union Anti-trust

HS

Herbert Smith Freehills Kramer LLP

ESMA Guidelines On Marketing Communications: Key Take Aways

European Union Media & IT

LL

Loyens & Loeff

TMT Horizons 2019

Challengers can reach scale seemingly overnight, forcing market change at a similar speed. Established business models are upended,

Belgium Technology

HL

Hogan Lovells

European Commission Accepts Final Commitments In Cross-Border Access To Pay-TV Case

The Commission had already accepted and made binding commitments offered by Paramount Pictures in July 2016.

European Union Media & IT

VB

Van Bael & Bellis

European Commission Imposes € 12.5 Million Fine On Nike For Restricting Cross-Border Sales Of Merchandising Products

On 25 March 2019, the European Commission ("Commission") announced its decision to fine Nike € 12,555,000 for limiting the ability of licensees to sell licensed merchandising products to other EEA countries.

European Union IP

VB

Van Bael & Bellis

European Commission Fines Google € 1.49 Billion For Abusing Its Dominant Position In Online Advertising

On 20 March 2019, the European Commission announced that it had issued a decision imposing a € 1.49 billion fine on Google for breaching Article 102 of the Treaty on the Functioning of the European Union.

European Union Media & IT

VB

Van Bael & Bellis

European Commission Fines Clothing Company Guess Close To € 40 Million For Restricting Cross-Border Trade

European Union IP

VB

Van Bael & Bellis

Europe—General Court Confirms Obligation To Prove Significant Benefit Over All Authorized Medicinal Products, Including Those Authorized After The Submission Of The Marketing Authorization Application For The Future (Orphan) Product

European Union Healthcare

MB

Mayer Brown

Influencer Guidelines Published By The Belgian Advertising Council

Belgium Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Belgian Advertising Council Publishes Guidelines For Online Influencers

Belgium Media & IT

VB

Van Bael & Bellis

Debranding And Rebranding Imported Products Constitutes Trade Mark Infringement

European Union IP

VB

Van Bael & Bellis

Parallel Trade: Rebranding Of Generic Medicine To Originator Brand Name Constitutes Trade Mark Infringement

European Union IP

VB

Van Bael & Bellis

ECJ Clears Prohibition On Advertising In Relation To Plastic Surgery

European Union Media & IT

VB

Van Bael & Bellis

Brussels Court Of Appeal Sides With Ferrero In Hazelnut Spread Saga Against Delhaize And Partly Overturns Brussels Commercial Court Judgment

European Union Commercial

VB

Van Bael & Bellis

Court Of Justice Of European Union Outlaws Belgian Ban On Advertising For Dental Care

European Union Media & IT

VB

Van Bael & Bellis

Limits On Comparative Price-Based Advertising Between Shops Of Different Sizes

European Union Media & IT

VB

Van Bael & Bellis

Privacy Commission Requires Cable Operator To Implement "Opt-In" Mechanism For Direct Marketing

Belgium Privacy

JD

Jones Day

The Belgian Council Of Advertising Issues A Recommendation On Transparency And Identification Of Advertising: Native Advertising

Belgium Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Mons Court Of Appeal Rules On Use Of Competitor's Trademark As AdWord

VB

Van Bael & Bellis

President Of Brussels Commercial Court Dismisses Cease-And-Desist Action Brought By Ferrero Against Delhaize

Belgium Commercial

VB

Van Bael & Bellis

A Very Recent Legislative Change Further Liberalizes Price Rebates And The Announcement Of Such Price Rebates In Belgium

Belgium Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

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Latest Videos

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1,49 Milliard € D'amende : Pourquoi L'UE A Annulé La Sanction Google? (Video)

HA

Haas Avocats

RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

3 Minutes On The Right Of Personal Portrayal (Video)

AM

Arendt & Medernach

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