ARTICLE
7 January 2012

Who said insurance isn't an emotional purchase? The psychology behind inurance buying.

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Barry Nilsson

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Barry Nilsson is an award-winning national law firm of more than 550 staff, with offices in all six states. Our Insurance & Health and Family Law, Wills & Estates practices combine extensive industry knowledge with local expertise to deliver trusted, practical advice. We partner with our clients, evolving our services to meet changing needs, while fostering a strong internal culture that supports our people and community. Our Insurance & Health team includes 250+ specialist insurance lawyers advising across all major lines of insurance and a broad range of industries. From policy drafting and claims management to legislative and regulatory advice, we work alongside insurance clients and stakeholders to tailor strategies designed to achieve the best outcomes. Our Family Law, Wills & Estates team provides a full range of family law and estate planning services for local, international, and expatriate clients. We combine expertise with empathy to deliver advice tailored to individual circumstances.
Psychologist and Nobel prize winning economist Daniel Kahneman was recently interviewed in TIME Magazine.
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Psychologist and Nobel prize winning economist Daniel Kahneman was recently interviewed in TIME Magazine. Mr Kahneman, the author of Thinking Fast And Slow, talks of people being blind to their own blindness.

"We're generally overconfident in our opinions and our impressions and judgements. We exaggerate how knowable the world is."

As an example Mr Kahneman says that during the 90's when there was terrorist activity in Thailand, people were asked how much they would pay for a travel insurance policy that paid $100,000 in case of death for any reason. Others were asked how much they would pay for a policy that paid $100,000 for death as a result of a terrorist act. Mr Kahneman said that people were prepared to pay more for the second policy even though the second event was far less likely.

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