Website privacy policies are essential for keeping users informed of the personal information collection, usage and sharing practices of website operators. Recent changes to state laws (and possibly federal law) create important new legal obligations for online businesses. Those businesses must post clearly written website privacy policies that contain key disclosures, notices and other privacy rights information. However, in order to comply with emerging state and federal privacy laws, certain businesses may need to create two separate website privacy policies.
What Types of Businesses Should Post Two Different Website Privacy Policies?
The two privacy policies will necessarily contain divergent provisions. For instance, in a B2B relationship, it is less likely that the business will be sharing information collected for marketing purposes. However, information provided by, or collected from, consumers via a software application will frequently be shared with the business partners for marketing purposes. Further, the information collection methods, and the types of information collected, will vary significantly.
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