With more than 900 lawyers across 18 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide. Our high-caliber legal representation and advanced delivery capabilities allow us to take on our clients’ unique challenges and opportunities-no matter the scale or complexity. Whether navigating complex litigation, negotiating transformational deals, or advising on cross-border projects, our attorneys achieve exceptional legal outcomes. Our drive for excellence leads us to seek out better ways to work with our clients and each other. We have been first-to-market on many legal service delivery innovations-and we continue to break new ground with our clients every day. This long history of excellence and innovation has created a culture with a sense of purpose and belonging for all. In turn, our culture drives our commitment to the growth of our clients, the diversity of our people, and the resilience of our workforce.
Today's guest is Basha Rubin, CEO and co-founder of Priori Legal, a global legal marketplace that helps in-house teams find the right legal provider for their next project.
Today's guest is Basha Rubin, CEO and co-founder of Priori
Legal, a global legal marketplace that helps in-house teams find
the right legal provider for their next project. She founded Priori
with classmate Mirra Levitt immediately upon graduation from Yale
Law School, and they never looked back. Last year, Priori raised
$6.3 million in Series A financing from leading investors in legal
technology, and their growth continues to be fueled by demand
resulting from the pandemic.
Listen in to today's conversation to learn:
Why Basha chose the path of the entrepreneur instead of
practice—and why she chose to found a technology
company.
How Priori uses technology and data to drive better outside
counsel hiring decisions in the $800 billion business of legal
services.
The factors driving demand for alternative approaches, such as
those offered by Priori and its newest product, Scout.
The specific questions posed to women entrepreneurs by
investors, and Basha's advice for how to answer them.
The content of this article is intended to provide a general
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With more than 900 lawyers across 18 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide. Our high-caliber legal representation and advanced delivery capabilities allow us to take on our clients’ unique challenges and opportunities-no matter the scale or complexity. Whether navigating complex litigation, negotiating transformational deals, or advising on cross-border projects, our attorneys achieve exceptional legal outcomes. Our drive for excellence leads us to seek out better ways to work with our clients and each other. We have been first-to-market on many legal service delivery innovations-and we continue to break new ground with our clients every day. This long history of excellence and innovation has created a culture with a sense of purpose and belonging for all. In turn, our culture drives our commitment to the growth of our clients, the diversity of our people, and the resilience of our workforce.
