Music and entertainment icon Cher will launch a fragrance line in partnership with Edge Beauty, Inc. d/b/a ScentBeauty, her first new scent since her "Untitled" fragrance debuted more than 30 years ago. The new fragrance will be available on and at key retailers beginning in late fall 2019.

News of the launch was reported in WWD, People and other media outlets.

The Pryor Cashman Team

Advising Cher on the launch, including the relevant licensing and endorsement agreements, were Pryor Cashman Partners Brad D. Rose, and Eli B. Nathanson.

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