ARTICLE
10 July 2025

Five Key Go-To-Market Payor Strategy Questions For Early-Stage Providers

MP
Manatt, Phelps & Phillips LLP

Contributor

Manatt is a multidisciplinary, integrated national professional services firm known for quality and an extraordinary commitment to clients. We are keenly focused on specific industry sectors, providing legal and consulting capabilities at the very highest levels to achieve our clients’ business objectives.
Payor relations can unlock durable revenue, improve access to patients, and establish long-term growth potential—but only for companies with the right services...
United States Food, Drugs, Healthcare, Life Sciences

Below is an excerpt from a guide developed by Manatt Health to help companies navigate payor relations. Click here to read the full guide and recommendations.

Payor relations can unlock durable revenue, improve access to patients, and establish long-term growth potential—but only for companies with the right services, infrastructure, and strategic alignment.

Payor strategies are powerful, but they're also a considerable commitment for small companies. Success requires a clear value proposition and superb operational execution. For companies that do pursue this path, there is tremendous opportunity to scale impact, improve care access, and build a defensible business model.

Here are five key questions to guide your internal decision-making:

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In this guide, we provide health care companies with a framework for decision-making and what to expect once that decision is made. Our goal is to help your team by providing:

  • An introduction to payor relations
  • Cost/benefit analysis of network relationships
  • A framework for decision making
  • Operational considerations
  • Navigating common pitfalls
  • The policy/regulatory landscape

Click here to read the full guide and recommendations.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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