ARTICLE
24 March 2026

Getting Ready To Use The DROP (Podcast)

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Kelley Drye & Warren LLP

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Kelley Drye & Warren LLP is an AmLaw 200, Chambers ranked, full-service law firm of more than 350 attorneys and other professionals. For more than 180 years, Kelley Drye has provided legal counsel carefully connected to our client’s business strategies and has measured success by the real value we create.
California's DELETE Request & Opt-Out Platform (DROP) is about to go live — and businesses that act as data brokers will need to be ready.
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California's DELETE Request & Opt-Out Platform (DROP) is about to go live — and businesses that act as data brokers will need to be ready. DROP will serve as a one-stop mechanism for consumers to submit deletion requests under the California Data Broker Registry law, and brokers will be required to register with the platform, access it regularly, and delete personal information that matches consumer requests. In this episode, we break down what DROP is, key operational and timing considerations, and best practices to help ensure compliance once the system becomes available.

Hosted by Simone Roach. Based on a blog post by Aaron J. Burstein and Céline Guillou.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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