Countdown To April 13: What NJ Hemp Product Operators Must Do To Avoid Penalties And Retain Market Share

Fewer Than 30 Days Left to Achieve Compliance Under P.L.2025, c.215 (S4509)

New Jersey is entering a decisive phase in its regulation of hemp-derived cannabinoid products, and operators across the supply chain now face a compressed timeline to align their businesses with the state's new statutory framework. P.L.2025, c.215, enacted through Senate Bill S4509, introduces a comprehensive restructuring of how hemp products and intoxicating hemp beverages are defined, tested, sold, and monitored.

These changes represent a fundamental shift in what the State of New Jersey considers lawful hemp product commerce and significantly narrow the categories of products and types of retailers permitted to remain in the marketplace. With the first major deadline on April 13, 2026, operators must quickly evaluate their current inventories, product formulations, licensing pathways, and compliance systems to ensure continued operation under the updated definitions and regulatory expectations.

Key Regulatory Changes Taking Effect on April 13 (and November 13)

On April 13, a product will no longer qualify as hemp-based and instead will be regulated as cannabis and fall under the authority of the New Jersey Cannabis Regulatory Commission (CRC) if it:

• Contains more than 0.3 percent total THC (not delta-9 THC alone) by dry weight, or
• Contains more than 0.4 milligrams total THC per container, or
• Contains cannabinoids not naturally produced by Cannabis sativa L., or
• Contains cannabinoids that can be naturally produced but were chemically synthesized or manufactured (note that production/sale/distribution of these synthesized cannabinoids has been prohibited as of January 13, 2026; on April 13 they also cease to qualify as hemp and are to be classified and treated as cannabis.)

April 13 also activates several operational requirements. A $3.75‑dollar per gallon excise fee applies to wholesale intoxicating hemp beverages (IHBs), and potency caps become mandatory. IHBs must not exceed 5 milligrams of THC per serving or 10 milligrams per container and must include a certificate of analysis (COA). In addition, beginning on April 13, IHBs may only be sold by operators holding plenary wholesale licenses or plenary retail distribution licenses from the New Jersey Division of Alcoholic Beverage Control (ABC), or by Class 5 Cannabis Retailers licensed by the New Jersey Cannabis Regulatory Commission.

On November 13, 2026, any IHB containing more than 0.4 milligrams total THC per container will be treated as cannabis and may only be sold through CRC‑licensed cannabis retailers. Penalties for noncompliance include civil monetary fines determined and imposed by the CRC for each violation, and the CRC may escalate enforcement through administrative orders, license suspensions or revocations, and product seizures. CRC may also refer noncompliance matters to another enforcement body, such as the Attorney General, local police, ABC, or another state agency, if the violation involves criminal conduct or falls under another agency's jurisdiction.

What Operators Should Do Now

In order to meet the impending April 13 deadline, operators must act now to:

1. Conduct a SKU‑level compliance audit. Verify each product meets statutory limits: ≤0.3% total THC (including THCA) dry‑weight, ≤0.4 mg total THC per container, and contains no synthesized or non‑natural cannabinoids. Remove non‑compliant items before April 13.
2. Adjust formulations. Reformulate products to stay below total‑THC thresholds and ensure intoxicating hemp beverages meet the 5 mg/serving and 10 mg/container caps.
3. Update labeling, testing, and COAs. Ensure the COAs list total THC, including THCA, and labels accurately reflect potency.
4. Prepare for excise tax implementation. Update financial systems to apply the $3.75‑per‑gallon wholesale excise tax on intoxicating hemp beverages.
5. Plan for inventory disposition. Identify and remove products exceeding 0.3 percent total THC or more than 0.4 milligrams total THC per container before April 13.
6. Confirm licensing for IHB sales. Only ABC plenary wholesale/retail distribution licensees and CRC‑licensed Class 5 retailers may sell intoxicating hemp beverages beginning April 13.
7. Update internal policies and staff training. Revise compliance procedures to reflect THC limits, COA requirements, and age restrictions prohibiting THC‑containing product sales to individuals under 21.
8. Coordinate with labs and suppliers. Ensure laboratories measure total THC in accordance with statutory definitions, and that suppliers provide compliant COAs and cannabinoid‑source attestations.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.