ARTICLE
8 February 2024

New E-commerce Law To Safeguarding Consumer Interests, Intellectual Property, And Technological Protection Measures

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United Trademark & Patent Services

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United Trademark and Patent Services was founded in 1949 and has worked its way up to attain the position as one of the leading firms specializing in Intellectual Property Law in the Middle East, South Asia and Africa, where we maintain our own offices. The Firm specializes in Intellectual Property filings, prosecution and litigation, licensing, distributorship agreements, franchising, transfer of technology, anti-counterfeiting and litigation. We take pride in having more than 200 of the Fortune 500 companies on our firm’s portfolio.
The Ministry of Economy has introduced Federal Decree-Law No. 14 of 2023 on Commerce through Modern Means of Technology (e-commerce), aligning with the UAE's digital transformation strategy.
United Arab Emirates Intellectual Property

UAE: New e-commerce law to safeguarding consumer interests, intellectual property, and technological protection measures 1

The Ministry of Economy has introduced Federal Decree-Law No. 14 of 20232 on Commerce through Modern Means of Technology (e-commerce), aligning with the UAE's digital transformation strategy.

This law aims to enhance global business standing by leveraging advanced technologies and smart infrastructure, emphasizing its role in creating a dynamic investment environment, safeguarding consumer interests, and facilitating business operations.

The said law's comprehensive approach covers diverse aspects, including licensing, regulatory roles, and dispute resolution options, positioning the UAE as a global hub for modern commerce while supporting economic resilience and competitiveness. It includes provisions to protect consumer interests, ensuring intellectual property rights for goods or services purchased through modern technology, and implementing technological protection measures for secure transactions, along with regulations for refunds and exchanges.

The Ministry of Economy's responsibilities encompass formulating e-commerce policies, ensuring tax compliance, and coordinating consumer protection efforts with relevant authorities.

The said law establishes criteria for engaging in e-commerce, emphasizing legal compliance, secure technology infrastructure, and adherence to cyber security standards. Its adaptability to future technological developments contributes to sustained economic growth, job creation, and global competitiveness for the UAE.

Footnotes

1. Ministry of Economy reviews law on Commerce through Modern means of Technology & its role in enhancing business environment's competitiveness | Ministry of Economy - UAE (moec.gov.ae) (2023.12.6)

2. Federal+Decree-Law+No.+14+of+2023+on+Trading+by+Modern+Technological+Means.pdf (moec.gov.ae)

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