South Africa: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Picture This: Staff Privacy

With the year coming to end, many companies will be hosting year-end events to celebrate and close off the year. During these festivities, memories are often being captured in photographs.

South Africa Privacy

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ENS

Navigating Health Claims On Food Labels In South Africa

Over the past few years, consumer interest in certain "better-for-you" foods has surged. Google search interest in sourdough spiked globally during the COVID pandemic...

South Africa Healthcare

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ENS

The Latest Proposed Ban Relating To The Advertising Of Alcohol

On 8 September 2025, a private members Bill was introduced in Parliament, proposing an amendment to the existing Liquor Act.

South Africa Media & IT

AA

Adams & Adams

Curbing Vexatious And Abusive Legal Proceedings

In a judgment delivered recently in the matter of The Standard Bank of South Africa Limited ("Standard Bank") & Another v Advertising Digital Services (Pty) Limited ("ADS") & Another, the Pretoria High Court granted...

South Africa Litigation

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ENS

Liquor Amendment Bill Introduced: Proposed Total Ban On The Advertisement And Promotion Of Liquor

South Africa Healthcare

WW

Webber Wentzel

Dermacare And Cerave: A Fair-Weather IP-Follower? This May Not Be For You!

South Africa Media & IT

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ENS

Cut The Budget, Keep The Edge: A Provocation For Law Firm Marketers

South Africa Strategy

Beach Weather | Legal Marketing

Municipality's Failure To Appoint Candidate To An Advertised Position May Constitute Reviewable Administrative Action

South Africa Litigation

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ENS

What Does This Meme? How Copyright Protected The "Success Kid" Meme

South Africa IP

AA

Adams & Adams

The Battle Of The Fast Food Adverts: Chicken Licken vs. KFC

South Africa Media & IT

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ENS

Trade Mark Dispute: STANLEY vs. STANLEY

South Africa IP

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ENS

Hellmann's And Bellisima

South Africa Media & IT

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ENS

Celebrity Endorsements – Misinformation Or Plausible Deniability?

South Africa Commercial

FW

Fairbridges Wertheim Becker

Advertising, Marketing & Promotion Comparative Guide

South Africa Media & IT

AA

Adams & Adams

King v: Data, Information And Technology – What You Need To Know

South Africa Commercial

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ENS

SARB Exchange Control Tightening: Mandatory SARS Compliance For Non-Resident Income Remittance

South Africa Tax

Ai

Andersen in South Africa

Strava vs. Garmin: Branding, Patents And The Battle For Data Attribution

South Africa IP

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ENS

The Importance Of DFI Funding To Support Sustainable Agriculture: A Banking Perspective

South Africa Finance

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ENS

King V: Governance Updates For South African Organisations

South Africa Commercial

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ENS

Protecting IP In South African Esports: A Strategic Approach To Sponsorship

Esports is a rapidly growing industry in South Africa, with the sector expected to reach ZAR 3 billion in revenue by 2030 and a compounded annual growth rate of 29.5% between 2024 and 2030.

South Africa IP

WW

Webber Wentzel

Personalisation In Advertising - Data Protection And Privacy Issues

The proliferation of intelligent technologies such as artificial intelligence (AI) has created opportunities for players within the consumer sector to harness the capabilities of new tools to enhance the customer experience...

South Africa Privacy

WW

Webber Wentzel

Mr D's Disparaging Advertisement That Imitated Massmart's MAKRO MOOD Campaign

The Directorate of the Advertising Regulatory Board ("ARB") was recently called upon to adjudicate a competitor complaint filed by Massmart IP...

South Africa Media & IT

AA

Adams & Adams

Information Regulator's Guidance Note On Direct Marketing: What Do You Need To Know?

The Information Regulator has published a new Guidance Note on Direct Marketing ("Guidance Note") under the Protection of Personal Information Act, 2013 ("POPIA")...

South Africa Media & IT

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ENS

The Appeal Of Nutriwomen

South Africa Media & IT

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ENS

Six Children Die After Consuming Poisoned Snacks: What Packaging Information Are You Entitled To As A Consumer?

South Africa IP

AA

Adams & Adams

META-morphosis: Exciting Developments In Respect Of The Enforcement Of ARB Complaints

South Africa Media & IT

AA

Adams & Adams

Are You Maximising Your Brand's Value Through Strategic Co-Marketing?

South Africa Media & IT

BI

Barnard Inc.

Valentine's Day In The Spotlight At The Advertising Regulatory Board

South Africa Media & IT

AA

Adams & Adams

Influencer Marketing And Intellectual Property: How To Gain A Competitive Advantage

South Africa IP

AA

Adams & Adams

Cosmetics In South Africa: L'Oréal Has Skin In The Game

South Africa Media & IT

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ENS

Ministry Introduces An Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

What's So Arb-Itrary About Onions, Petroleum Jelly And Hot Chillies?

South Africa Media & IT

AA

Adams & Adams

Navigating The Ethical And Legal Landscape Of Data Privacy: Dark Patterns And Consent In The Digital Age

South Africa Privacy

E

ENS

Cosmetics In South Africa: L'Oréal Has Skin In The Game

In South Africa, it is not uncommon for companies to take IP-related disputes to the Advertising Regulatory Board ("ARB"), a process that is far cheaper and quicker than High Court proceedings.

South Africa Media & IT

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ENS

Ministry Introduces An Electronic Advertising System For Trade Marks

On 1 February 2024, the Ministry of Economy and Trade launched the electronic advertising system for trade marks, marking a significant step in digitalising the registration and advertising processes.

South Africa IP

AA

Adams & Adams

What's So Arb-Itrary About Onions, Petroleum Jelly And Hot Chillies?

Valentine's Day for Hippo was slightly unconventional this year. Instead of chocolates, flowers and dinner at a fancy restaurant, it involved onions, petroleum jelly, hot chillies...

South Africa Media & IT

AA

Adams & Adams

Navigating The Ethical And Legal Landscape Of Data Privacy: Dark Patterns And Consent In The Digital Age

In today's digital landscape, safeguarding personal information has become increasingly vital, especially with heightened scrutiny from regulatory bodies...

South Africa Privacy

E

ENS

Introduction Of The Ministry Of Economy And Trade's Supervised Electronic Advertising System For Trade Marks

South Africa IP

AA

Adams & Adams

The Springbok Hijack

Rugby-mad South Africans may find the attempt by a South African company to ‘ride on the coattails of' one of the best-known brands in world rugby, the Springbok brand, interesting.

South Africa IP

E

ENS

Digital Giants Under The Spotlight: South Africa's News Media Market Inquiry

On 15 September 2023, the Competition Commission published the final Terms of Reference to initiate a market inquiry into the distribution of media content on digital platforms in South Africa, termed...

South Africa Anti-trust

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ENS

Come On Barbie, Let's Go (TM) Party

In this article, we'll be discussing the wonderful world of films, dolls and trade marks. And after that, we can have a little chat about trade mark oppositions, abbreviations and the importance of vowels.

South Africa IP

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ENS

In South Africa, it is not unusual for trade mark disputes to go to the Advertising Regulatory Board ("ARB"). A recent ARB case dealt with a name that has huge resonance in South Africa… Zuma.

South Africa IP

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ENS

The Bliss Brands Case – A Long Fight Ends With A "Submission"

South Africa Media & IT

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ENS

Nothing But Net – Shooting Too Closely To The 2023 Netball World Cup?

South Africa IP

AA

Adams & Adams

POPIA Enters The Terrible Twos

South Africa Technology

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ENS

Examining The Competition Commission's ‘Google Search'

South Africa Anti-trust

BI

Barnard Inc.

Product Labelling In South Africa: Little Margarine For Error

South Africa IP

AA

Adams & Adams

Draft Regulations On Labelling And Advertising Of Foodstuffs: Will The New Warning Labels Be A Put Off?

South Africa Media & IT

AA

Adams & Adams

Empowering Victims Of Gender-Based Violence To Establish Their Independence

South Africa Employment

FC

FTI Consulting

Kanye West, And The Dangers Of Sharing IP

South Africa Media & IT

E

ENS

African Women On The Move: In Conversation With Social Media Marketer

South Africa Media & IT

SA

Songhai Advisory LLP

Regulator Sanctions Influencers Over Lotto Adverts – Comedians Do Not Get The Last Laugh After Failing To Disclose That Twitter Posts Were Paid Advertising

South Africa Media & IT

AA

Adams & Adams

Sparkling Wine And A "Spade Of Inspiration"

South Africa Media & IT

E

ENS

Parody In South Africa: Addressing The Hippo In The Room

South Africa Media & IT

AA

Adams & Adams

Legal Implications Of Being An Influencer

South Africa Media & IT

SI

SchoemanLaw Inc.

"It's Better Than Yours!"

South Africa Media & IT

SI

SchoemanLaw Inc.

Unpacking The Legal Side Of Artificial Intelligence

South Africa Technology

SI

SchoemanLaw Inc.

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