South Africa: Advertising, Marketing & Branding

As artificial intelligence transforms content creation across industries, businesses face mounting questions about transparency, consumer trust, and legal compliance. With the EU mandating disclosure of AI-generated content and South Africa developing its own AI policy framework, companies must navigate emerging risks around intellectual property infringement, misleading representations, and brand protection in an increasingly synthetic media landscape.

Explore eight compelling intellectual property cases and developments, from a single patent generating $229 million in royalties to major brand disputes between 7-Eleven and Nike, pharmaceutical advertising battles...

Instagram's viral colour-swatch trend has brands proving their visual identity without logos or names—but does consumer recognition translate into legal protection? This analysis explores whether colour alone can function as a trade mark under South African law, examining the high evidential threshold required and lessons from landmark disputes involving Cadbury's purple and Louboutin's red sole.

The Devil Wears Prada is more than a cultural phenomenon—it's a complex intellectual property ecosystem involving multiple rights holders, from the original author to the luxury brand itself. This analysis examines how copyright, trademark, and personality rights intersect to create a legally sustainable framework that enables both creative freedom and commercial exploitation in the entertainment industry.

This collection explores the intersection of intellectual property law, sports innovation, and emerging regulatory frameworks in South Africa.

Comic Con has once again returned to South Africa. These pop culture conventions have evolved into global platforms for expression, commerce, and fan engagement, bringing together costume design, performance...

Ever watched a preschooler playing without a care in the world? This sense of no-consequence freedom is often cherished – but it can be disastrous when mirrored in celebrity endorsements.

Advertising, Marketing & Promotion Comparative Guide for the jurisdiction of South Africa, check out our comparative guides section to compare across multiple countries

Esports is a rapidly growing industry in South Africa, with the sector expected to reach ZAR 3 billion in revenue by 2030 and a compounded annual growth rate of 29.5% between 2024 and 2030.