South Africa: Advertising, Marketing & Branding

ENSafrica's latest legal bulletin examines critical regulatory shifts across Africa, from South Africa's mandatory monthly opt-out cleansing under amended CPA rules to Rwanda's new VAT framework for cross-border digital services. The collection addresses constitutional interpretation in Ghana, AI policy governance failures, merger threshold updates, and emerging challenges in crypto regulation and prediction markets.

Every time the economy hiccups, a chorus of digital gurus sings the same refrain: "Whatever you do, don't cut your marketing budget - future you will thank present you!"

In South Africa, it is not uncommon for companies to take IP-related disputes to the Advertising Regulatory Board ("ARB"), a process that is far cheaper and quicker than High Court proceedings.