On July 7, 2021, Silverline CRM ("Silverline"), a digital transformation consultancy headquartered in New York City, announced that it had acquired Shift CRM, a Toronto-based company specializing in building solutions on the Salesforce platform for media and entertainment organizations. Financial terms of the transaction were not disclosed.
The addition of Shift CRM reinforces Silverline's commitment to using deep industry expertise to create unique solutions on the Salesforce platform and Salesforce Media Cloud that enable client success. Shift CRM's extensive knowledge of the media and entertainment industry will complement Silverline's decade-long expertise in serving the financial services and healthcare industries. Together with Shift CRM, Silverline will remain at the forefront of delivering industry-focused solutions underpinned by cloud strategy, digital transformation consulting, and managed services capabilities. The combined company will operate under the Silverline brand.
Gowling WLG advised Silverline in this acquisition with a team led by Daniel Scott and that included Shaela Rae (corporate), Colin Green (tax), Elisa Scali (employment), Chris Oates (privacy and data protection), Mark Sprigings (intellectual property) and law clerk Erica Gallagher.