Morrison & Foerster is advising popchips, one of the leading better-for-you snack brands in North America, in its acquisition by VMG Partners, a private equity firm specializing in building iconic consumer brands. The popchips brand will be part of VMG Partners' newly announced branded snacking platform, Velocity Snack Brands, which will acquire, incubate, and grow a portfolio of leading snack brands.

VMG Partners has acquired the popchips business in North America and other markets around the world from Verlinvest, a European private equity firm.  MoFo also advised popchips one year ago in the sale of the popchips European business to Intersnack Group. 

Morrison & Foerster has represented popchips through a series of M&A and financing transactions commencing with the initial acquisition of the business in 2007, the 2008 investment by TSG Consumer Partners, a consumer-focused private equity firm and the 2012 sale transaction with Verlinvest.  

The MoFo deal team is led out of San Francisco by corporate partner Gavin Grover, and also included of counsel Jeffrey Washenko and associate Sara Ayse Uz.

Read the related press release