Waterloo, ON – Collins Barrow is pleased to congratulate its global network, Baker Tilly International, on its dynamic new branding, officially unveiled today.
Collins Barrow is the Canadian member of the evolving global accounting network, which spans 147 territories across the world. To strengthen and modernize how Baker Tilly represents itself to its clients, people, profession and communities, the network has introduced a new logo, visual identity and purpose – Now, for tomorrow.
Speaking on the new identity, Ted Verkade, CEO of the network, said: "Beyond our expertise and proven capability to serve global clients, we want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures. This is what sets us apart. We make decisions now, to shape a successful tomorrow for our clients, our people, our profession and our communities. From today, 'Now, for tomorrow' will serve as both our purpose and our tagline, becoming central to our brand and at the forefront of all our communications."
In a nod to the network's focus on growth, Baker Tilly's new symbol is inspired by organic growth patterns found in nature and represents agility in response to client needs. Capturing the network's own growth and evolution over the past two decades, the emphasis on a new brand identity reflects the desire for a more unified representation across the global network.
"Our membership in Baker Tilly International provides us and our clients with a global platform, along with access to world-class resources and knowledge-sharing opportunities with our partners in more than 120 member firms," said Grant Galbraith, chair, Collins Barrow National. "We extend warm congratulations to our international colleagues on this milestone that symbolizes a new era of unification under a refreshed visual identity and purpose, while continuing to augment the value we offer clients in today's rapidly evolving global market."