LONDON, March 5, 2026 – Proskauer has advised Tilray Brands, Inc., a leading global lifestyle and consumer packaged goods company, on its acquisition of certain highly strategic assets of BrewDog's global platform.
This £33 million acquisition includes the global brand and related IP, the UK brewing operations and eleven brewpubs in the UK and Ireland.
A globally recognised craft beer brand, BrewDog is a vertically integrated beverage and hospitality platform. This acquisition presents a significant opportunity for Tilray's growth in the UK and previously untapped international markets. Tilray is separately negotiating to acquire certain BrewDog assets in the United States and Australia.
The Proskauer team was led by partners Andrew Payne (Restructuring), Adam Creed (Private Equity M&A) and Clare Cottle (Restructuring) with support from partners Vikki McKay (Real Estate), Richard Miller (Tax), Oliver Howley (TMT), Special Counsel Nicola Bartholomew (International Labor & Employment) and associates Esme Malley (Private Equity M&A), Benjamin Peacock (Real Estate) and David Ward (Tax).