The Global Advertising Lawyers Alliance (GALA) is pleased to announce the release of its 2026 Advertising Law Predictions Report , featuring insights from GALA members across more than 70 jurisdictions.
This year's report highlights several global themes shaping advertising and marketing in 2026, including:
- Increased regulation and transparency requirements for AI-generated content
- Stronger data protection and privacy enforcement
- Crackdowns on greenwashing and environmental claims
- Heightened scrutiny of influencer marketing and digital advertising
- Ambush marketing enforcement tied to the FIFA World Cup and other major sporting events
- Stricter rules impacting gambling, alcohol, and marketing to children
Across many markets, we're seeing legal considerations brought into campaign planning much earlier in the process.
We invite you to explore the full 2026 Advertising Law Predictions Report for a country-by-country look at what to expect in the year ahead.