PRESS RELEASE
23 September 2025

Goodwin Advises Pattern In $300 Million Initial Public Offering

GP
Goodwin Procter LLP

Contributor

At Goodwin, we partner with our clients to practice law with integrity, ingenuity, agility, and ambition. Our 1,600 lawyers across the United States, Europe, and Asia excel at complex transactions, high-stakes litigation and world-class advisory services in the technology, life sciences, real estate, private equity, and financial industries. Our unique combination of deep experience serving both the innovators and investors in a rapidly changing, technology-driven economy sets us apart.
The Technology team advised Pattern Group Inc. (“Pattern”) on its initial public offering of its Series A common stock at a public offering price of $14.00 per share.
United States

The Technology team advised Pattern Group Inc. (“Pattern”) on its initial public offering of its Series A common stock at a public offering price of $14.00 per share. The offering consists of 10,714,286 shares of Series A common stock being offered by Pattern and 10,714,286 shares of Series A common stock being offered by existing stockholders (the “Selling Stockholders”). In addition, certain Selling Stockholders have granted the underwriters a 30-day option to purchase up to an additional 3,214,285 shares of Pattern’s Series A common stock at the initial public offering price, less underwriting discounts and commissions. The shares began trading on the Nasdaq Global Select Market on September 19, 2025, under the ticker symbol "PTRN."

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

The Goodwin team was led by Stuart Ogg, Micheal Reagan, Julia White, Sne Sadhu, Nikki Miller, and Reidar Composano.

Contributor

At Goodwin, we partner with our clients to practice law with integrity, ingenuity, agility, and ambition. Our 1,600 lawyers across the United States, Europe, and Asia excel at complex transactions, high-stakes litigation and world-class advisory services in the technology, life sciences, real estate, private equity, and financial industries. Our unique combination of deep experience serving both the innovators and investors in a rapidly changing, technology-driven economy sets us apart.

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