PRESS RELEASE
7 July 2025

Advestra Advises Easyfairs International SA On The Acquisition Of SOHO HOLDING SA

Easyfairs International SA, one of the world’s leading exhibition organizers, has acquired SOHO HOLDING SA, the Geneva-based company behind EPHJ...
Switzerland

Easyfairs International SA, one of the world's leading exhibition organizers, has acquired SOHO HOLDING SA, the Geneva-based company behind EPHJ – Switzerland's largest professional trade show and the world's leading event for high-precision industries. Hosted annually at Palexpo in Geneva, EPHJ brings together close to 800 exhibitors and over 23'000 industry professionals from around the globe.

Advestra acted as legal counsel to Easyfairs on this transaction. The team included Rashid Bahar, Daniel Raun, Stefan P. Schirm, Fabian Wild and Jana Wildberger (all Corporate | M&A) as well as Céline Martin (Tax).

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