Lowenstein Sandler represented Boston-based Data Point Capital as lead investor in a $5.5 million Series A funding round in a Florida-based artificial intelligence startup Optiversal, which deploys AI agents that recommend, create and optimize content for top retailers in the E-commerce space. The Florida Opportunity Fund also joined the round. The funding will go to growing the company's Florida footprint, expanding its sales team, and developing new products.
Optiversal's proprietary platform is designed to solve a core problem facing e-commerce brands today: the need for highly personalized, scalable content that meets consumers wherever they are—whether that's through search, ChatGPT or social.
The AI analyzes how shoppers are searching or engaging and then generates tailored content, including product descriptions, paid search ads, and SEO pages, that aligns with those behaviors.
Data Point Capital invests in revenue-stage technology companies that are disrupting large markets across both B2B and B2C, specifically targeting businesses that are both capital efficient and high growth.
The Lowenstein team included Abraham J. Kwon and Tina Aoun.