“Inflation remains higher than economists would like it to be, and because it’s building on previous periods of high inflation, prices are rising from an already elevated level.
“While companies have become more proactive in managing rising costs, price adjustments haven’t always considered what consumers are willing to pay, with revenue growth still largely being driven by higher prices rather than by volumes.
“With the window of opportunity for price increases starting to close in the face of National Insurance increases, declining consumer spending power, tariffs and trade-related costs, the real challenge on the minds of most business leaders is the need to shift back toward volume-driven growth. Consumer Products businesses that succeed in this environment will be those that maintain agility and enable quick decision-making.”