Luxembourg: Licensing & Syndication

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Article
Luxury Beyond Categories: Trademark Strategy In The Wellness Era
Luxury brands are expanding beyond traditional product categories into wellness, hospitality, and experiential services, fundamentally transforming how trademark protection must adapt. As fashion houses open cafés, beauty brands operate spas, and heritage maisons launch wellness programs, the legal framework struggles to keep pace with ecosystem-based diversification that challenges conventional notions of brand boundaries and distinctiveness.
Luxembourg IP
DG
Dennemeyer S.A.