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Article
The ESG Advertising Conundrum: Recent Case Reviews That Highlight The Challenges Of Balancing Marketing Activities And Greenwashing Risks
The UK's Advertising Standards Authority (ASA) recently ruled that Virgin Atlantic's claim of using "100% sustainable aviation fuel" in a radio advert was misleading. This highlights growing scrutiny over greenwashing in airline marketing, urging transparency and qualified environmental claims to avoid regulatory issues.
Hong Kong Transport
NR
Norton Rose Fulbright Hong Kong
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Article
The ESG Advertising Conundrum: Recent Case Reviews That Highlight The Challenges Of Balancing Marketing Activities And Greenwashing Risks
The UK's Advertising Standards Authority (ASA) recently ruled that Virgin Atlantic's claim of using "100% sustainable aviation fuel" in a radio advert was misleading. This highlights growing scrutiny over greenwashing in airline marketing, urging transparency and qualified environmental claims to avoid regulatory issues.
Hong Kong Transport
NR
Norton Rose Fulbright Hong Kong
See more

Marine/ Shipping

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