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Eighth annual survey on omnichannel retail trends co-sponsored by KPMG China and GS1 Hong Kong.
As the retail landscape in Hong Kong (SAR) and Chinese Mainland cities within the Greater Bay Area (GBA) continues to evolve, both consumers and businesses are navigating a new era shaped by rapid technological advancement and shifting expectations. Artificial intelligence (AI) is at the forefront of this transformation, redefining how retailers engage with customers, deliver value, and drive sustainable growth.
The eighth edition of our annual study,"Beyond Retail in
the Age of AI,"co-sponsored by KPMG China and GS1 Hong Kong,
provides a comprehensive analysis of the latest trends and
challenges facing the retail sector. The report draws on a robust
consumer survey conducted in August 2025, gathering insights from
over 1,500 consumers across Hong Kong and GBA cities, as well as
in-depth interviews with senior executives from leading retailers
and brands. This dual perspective offers a holistic view of how
AI-driven innovations are influencing both consumer behaviour and
business strategy.
Key topics explored in the report include:
- The shift from transactional to experiential retail, as brands create immersive and engaging shopping journeys.
- The importance of balancing AI functionality with human emotion to build trust and foster meaningful customer relationships.
- The growing demand for sustainability, with consumers increasingly prioritising ethical practices and transparency in their purchasing decisions.
- The rise of health-focused spending, reflecting a heightened emphasis on wellness and quality of life.
To view the full article please click here.
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