On December 18, 2017, PCPD released the 2017 Study Report on User Control over Personal Data in Customer Loyalty and Reward Programs and a study titled Inspection Report: Personal Data System of an Estate Agency in Hong Kong. The Loyalty Programs Report examined 30 customer loyalty and reward programs from various industries and discussed the lack of transparency in such programs. The Estate Agency Report, however, concluded that the Estate Agency made reasonably good efforts to ensure proper management of clients' data.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.