Finland: Technology

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Keyword advertising is an essential source of revenue for search engine companies and apparently, for the advertisers an effective way to reach desired target groups.

Finland has a technology-intensive industry both in the traditional mechanical (often paper and pulp related) as well as in the electronic, IT and biotech sectors. The most successful technology company during the past few years has without doubt been Nokia. These industries carefully consider the governance of trade secrets, patent strategy, product design and branding which all are factors having an effect on domestic and international success.