ARTICLE
3 December 2015

Don't Get Caught With Your "Unsubscribe" Down: CASL Enforcement Against Rogers Media

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Rogers Media Inc. has agreed to pay $200,000 in penalties under Canada's Anti-SPAM legislation.
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Rogers Media Inc. has agreed to pay $200,000 in penalties under Canada's Anti-SPAM legislation.  

During the period of 3 July 2014 to 15 July 2015, Rogers allegedly sent emails that either contained an unsubscribe mechanism that was not able to be "readily performed", that did not enable the person to indicate their wish to no longer receive messages, or that did not provide an electronic address for the purposes of unsubscribing that was valid for a period of 60 days after the message was sent.

Also, Rogers failed to give effect to certain unsubscribe requests within 10 business days.

In a press release of November 20, 2015, the CRTC announced that Rogers Media Inc. paid $200,000 as part of an undertaking concerning the alleged violations.  Cited are paragraphs 6(2)(c) and 11(1)(a), and subsections 11(2) and (3) of CASL and its regulations. 

In addition to making the above monetary payment, Rogers agreed to update and implement a compliance program.

This is the third undertaking under CASL, where organizations have agreed to payments of almost $400,000 total.  The CRTC has also imposed a $1.1M fine.

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