PRESS RELEASE
15 January 2018

McDonald’s (China): The Name Of The Restaurant Is Not Changed

CP
CCPIT Patent & Trademark Law Office

Contributor

CCPIT PATENT AND TRADEMARK LAW OFFICE is the oldest and one of the largest full-service intellectual property law firms in China. Our firm has 322 patent and trademark attorneys, among whom 93 are qualified as attorneys-at-law. We provide consultation, prosecution, mediation, administrative enforcement and litigation services relating to patents, trademarks, copyrights, domain names, trade secrets, trade dress, unfair competition and other intellectual property-related matters. headquartered in Beijing, we have branch offices in New York, Silicon Valley, Tokyo, Munich, Madrid, Hongkong, Shanghai,Guangzhou and Shenzhen.
McDonalds China The Name Of The Restaurant Is Not Changed.
China

According to the National Enterprise Credit Information Publicity System, McDonald's (China) Co., Ltd. had changed its name in China to one that reflects the chain's main logo: "Golden Arches (China) Co. Ltd.". McDonald's said that the daily business of McDonald's in China will not be influenced and "the name, the food safety standard and the operation process of the restaurant will remain the same as usual". McDonald's insider pointed out that the new Chinese name of McDonald's (China) is from the literal translation of "Golden Arch" as each restaurant of McDonald's has a yellow arched construction "M" being called the golden arch.

According to the business information data, the name of McDonald's (China)'s investor has been changed from McDonald's (China) management Co., Ltd. to Golden Arches (China) management Co., Ltd. as early as August 24, 2017. On October 12, the company changed its name to Golden Arches (China) Co., Ltd. Before that, McDonald's once announced that it will continue the usage of the expression "New McDonald's" after the settlement of the strategic cooperative delivery with CITIC Ltd. and Carlyle Group.

Most of the branch companies of McDonald's (China) have changed their names but there are still some exceptions, such as Shanghai McDonald's catering food co., Ltd. and Wuhan McDonald's catering food Co., LTD, according to the National Enterprise Credit Information Publicity System.

PRESS RELEASE
15 January 2018

McDonald’s (China): The Name Of The Restaurant Is Not Changed

China

Contributor

CCPIT PATENT AND TRADEMARK LAW OFFICE is the oldest and one of the largest full-service intellectual property law firms in China. Our firm has 322 patent and trademark attorneys, among whom 93 are qualified as attorneys-at-law. We provide consultation, prosecution, mediation, administrative enforcement and litigation services relating to patents, trademarks, copyrights, domain names, trade secrets, trade dress, unfair competition and other intellectual property-related matters. headquartered in Beijing, we have branch offices in New York, Silicon Valley, Tokyo, Munich, Madrid, Hongkong, Shanghai,Guangzhou and Shenzhen.

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