Palo Alto – October 10, 2023 – Cooley advised Affable Technologies, an artificial intelligence-based influencer marketing platform, on the sale of its affable.ai platform to Bazaarvoice, a leading provider of full-funnel authentic user-generated content solutions. Lawyers Rishab Kumar and Shu-en Wee led the Cooley team advising Affable Technologies.
The acquisition of the affable.ai platform will accelerate Bazaarvoice customers' ability to harness the power of social commerce by activating content across their communities of everyday customers, creators and brand ambassadors.