Brazil
Answer ... A trademark is a visually perceptible distinctive sign capable of identifying and distinguishing similar products or services of different origin. Trademarks are normally composed of letters, words, names, acronyms, numbers, devices, symbols, colour combinations and three-dimensional forms; combinations thereof can also be registered.
It is also possible to register collective and certification marks. Collective marks are used to identify the products or services of members of a given entity, while certification marks are used to attest to the conformity of a product or service with certain standards or technical specifications – notably with regard to quality, nature, material used and methodology used.
Brazil
Answer ... In addition to being visually perceptible and not prohibited by law, a designation or other identifier must be sufficiently distinctive.
Brazil
Answer ...
- Slogans;
- A single colour, although a combination of colours can function as a trademark if it is peculiar and distinctive;
- Geographical indications (there is a specific procedure for their registration);
- Family names, signatures, pseudonyms, well-known nicknames and artistic names (whether solo or of a group), with the authorisation of the owner or the rightful heirs or successors; and
- An object protected by a third-party industrial design. This means that it is possible to obtain dual protection for a single object, such as an industrial design and a 3D trademark.
Only visual perceptible signs are registrable as trademarks. Therefore, non-traditional trademarks – such as, scent, sound, movement, texture and taste marks – are not subject to trademark registration in Brazil. However, they can be protected against unfair competition, as per Section 195 of the Brazilian Industrial Property Law.