Mondaq Blog
The Most Overlooked Legal Intake Process: 4 Tips for Turning Inbound Calls Into Clients
Optimizing your legal intake process is the most effective way to ensure your marketing dollars actually result in new clients. Lex Reception’s Fiona Stevenson has four tips to make sure you make the most of every call.
Bouncing Clients? 5 Quick Steps to Check Your Law Firm Website’s Accessibility
When you hear the phrase “law firm website accessibility,” you’re probably thinking “compliance risk,” not “marketing opportunity.” But many firms don’t realize they are accidentally turning away good leads because of invisible barriers in their intake process. Here are five things to check today.
Overcoming Client Inertia: The Real Reason You Aren’t Closing New Business
Despite the ongoing “client value squeeze” and rising interest in moving work downstream, even the most motivated legal departments may find it hard to switch law firms. In fact, while firms focus on competition, technology or pricing, the silent killer of new business is client inertia — your prospect’s simple resistance to change.
Five Questions That Tell You If Your Law Firm’s Marketing Is Actually Working
The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They’re the ones that know what’s working and do more of it. Trouble is, it’s harder than it should be to tell which parts of your marketing strategy are working.
Walking In Your Client’s Shoes: How Client Empathy Makes You a Better Lawyer
Clients can be challenging, demanding and frustrating. It can be easy to dismiss their complaints - and easier yet to stay in your comfort zone doing business as usual. But when you think about your own experiences as a client or customer, it becomes easier to empathize with a client’s situation.
