Mondaq Blog

AI insights help law firms optimize their marketing investments by identifying content formats and topics predicted to perform well. Rather than spreading resources across multiple uncertain initiatives, you can concentrate efforts on content that’s more likely to succeed, and even time campaigns to coincide with the forecasted acceleration of a relevant trend.

Human creativity, storytelling, and empathy cannot be automated. Instead of replacing human connection, AI will help brands deliver more personalization and authentic customer experiences.

A Call to Action for Managing Partners to Leverage their Firm’s Collective Experience

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2025’s most read articles so far reveal three dominant narratives shaping the legal and commercial landscape.

Celebrating Excellence in Canadian In-House Counsel.

For today's CMOs, AI isn't just changing how marketing is executed; it's fundamentally expanding what marketing can achieve. The green light is on, and the road ahead is wide open.

Why most prospects won’t hire you right away — and how staying visible and building trust over time ensures you're remembered when they’re ready to engage legal counsel.

Empowered practice group leaders drive performance, accountability, and collaboration—key traits of business unit–driven law firms that align leadership, strategy, and support to achieve firm-wide excellence.

In law school, you were trained to win. Yet after years of practice, many law firm owners don’t feel like winners. If you own a small law firm, you could turn that around with this formula for making $1 million or more in profits every year.

Boost your business’s value by cutting costs, increasing revenue, improving efficiency, and reducing dependence on you. These simple, strategic steps make your company more profitable and attractive to future buyers.

Modern clients want solutions, not silos. Law firms must align around client needs—with collaborative teams, clear communication, and a single point of contact—to build trust, loyalty, and lasting value.

In-House Counsel Worldwide & Mondaq’s 2025 Global In-House Counsel Report seeks to reveal the challenges, issues and priorities facing global in-house legal teams worldwide.

Key operational marketing strategies help midsize and boutique law firms streamline pitches, enhance client targeting, and scale growth—enabling them to compete effectively with larger firms through smarter systems, improved efficiency, and stronger business development foundations.

Discover how law firms can gain a competitive edge using "The Matrix"—a strategic framework that maps internal capabilities to client structures. Learn how this approach enhances business development, client retention, and firm-wide alignment in a complex legal marketplace.

Legal business development takes courage, not just time. Rejection feels personal, but persistence, generosity, and consistency are key. Success comes from showing up, adding value, and staying the course.

Law firms face tech vs talent imbalance as AI and client demands drive urgency.

Law firms must embrace structured change management to stay competitive. Success hinges on data-driven strategies, leadership buy-in, transparent communication, and continuous support to overcome cultural resistance and adapt to evolving client demands and technologies.

View the winners and photo gallery of the 2025 U.S. In-House Counsel Celebration.