With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
The Spanish antitrust regulator, CNMC, imposed a multi-million euro fine for anti-competitive behavior related to the marketing of television advertising to the Spanish national broadcasters...
The Spanish antitrust regulator, CNMC, imposed a multi-million
euro fine for anti-competitive behavior related to the marketing of
television advertising to the Spanish national broadcasters
Mediaset and Atresmedia.
The regulator found that both companies imposed a high quota on
advertisers, forcing them to spend a significant part of their
advertising budget on the broadcasters, limiting, as a result, the
capacity of other TV channels from securing ad revenue.
The two groups were required to modify this commercial strategy
within three months and were fined a total of 77.1 million
euros.
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