Vietnam: Trademark

Two landmark intellectual property cases in Vietnam demonstrate how Piaggio successfully protected its industrial design and trademark rights against local manufacturers. The cases reveal critical strategies for evidence construction, the pivotal role of Vietnam's IP assessment institutions, and the practical realities of damage awards in Vietnamese courts.

Vietnam's Decree 186/2026 fundamentally reshapes the country's intellectual property enforcement framework by transferring primary administrative authority from the Ministry of Science and Technology Inspectorate to IP Vietnam.

A Swedish sports nutrition brand successfully blocked a trademark squatter in Vietnam by relying primarily on copyright protection of its distinctive logo, despite having no local trademark registrations or applications at the time.

One morning, a California-based company mapping its Southeast Asia rollout opened an unexpected cease-and-desist letter from a Vietnamese IP firm.

Vietnam has become a key manufacturing and consumer market in Asia, with a fast-growing middle class and an increasingly sophisticated legal framework for intellectual property.

当前实际情况如下：跨国公司正日益倾向于在区域云中心整合其数据，而非在其开展业务的每个辖区均搭建基础设施。此类企业会从客户及本地员

Intellectual property rights ("IPRs") owners, with the help of Vietnam Customs, can take steps to prevent importation of counterfeit goods.

The annual statistics issued by the Intellectual Property Office of Vietnam ("IP Office") in recent years show an increase in the number of IP transactions and applications to establish IP rights...

Franchising is a business model in which a brand owner (franchisor) grants a partner (franchisee) the right to use its trademark, business model, and operational knowledge to open and operate a store.