"Many startups make the mistake of ignoring the value of non-patent intellectual property.. A company's brand can be immensely valuable in the marketplace."

Although it may seem like the name "startup" says it all, the reality for many inventors, engineers and companies is that it's difficult to know where to start when what you have is just an idea for a product, a recently discovered process or an innovation. You may have the "million dollar idea," but where do you start to move it from concept to market?

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Originally published by IPWatchdog)

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