ARTICLE
8 September 2021

Actionable Insights For Winning Product Development And Branding Strategies (Podcast)

PC
Perkins Coie LLP

Contributor

Perkins Coie is a premier international law firm with over a century of experience, dedicated to addressing the legal and business challenges of tomorrow. Renowned for its deep industry knowledge and client-centric approach, the firm has consistently partnered with trailblazing organizations, from aviation pioneers to artificial intelligence innovators. With 21 offices across the United States, Asia, and Europe, and a global network of partner firms, Perkins Coie provides seamless support to clients wherever they operate.

The firm's vision is to be the trusted advisor to the world’s most innovative companies, delivering strategic, high-value solutions critical to their success. Guided by a one-firm culture, Perkins Coie emphasizes excellence, collaboration, inclusion, innovation, and creativity. The firm is committed to building diverse teams, promoting equal access to justice, and upholding the rule of law, reflecting its core values and enduring dedication to clients, communities, and colleagues.

In this edition of The 411 on 420, Perkins Coie partner Megan Morrissey was joined by Nancy Whiteman (CEO of Wana Brands)...
United States Cannabis & Hemp

In this edition of The 411 on 420, Perkins Coie partner Megan Morrissey was joined by Nancy Whiteman (CEO of Wana Brands), Gail Rand (CEO and Founder of grand consulting), and Allison Pugina (Category Manager of Canopy Growth Corporation) to discuss product development and branding strategies within the cannabis industry. As co-authors of the recently-released white paper series entitled " Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, Pay Equality, Branding, and Capital", the group specifically discusses how cannabis companies can thoughtfully market to the female consumer base and increase overall revenue.

Listen to “Actionable Insights for Winning Product Development and Branding Strategies – Episode 14” on Spreaker.

Note that all episodes are available on Apple, Google and Spotify.

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