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Human decision makers use mental shortcuts (heuristics) to simplify and solve problems quickly and efficiently. While heuristics are useful and effective in many situations, they can also lead to unconscious...
Human decision makers use mental shortcuts (heuristics) to
simplify and solve problems quickly and efficiently. While
heuristics are useful and effective in many situations, they can
also lead to unconscious psychological influences on our decision
making, so called ‘cognitive biases'. These biases can
affect the quality and accuracy of decisions.
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