ARTICLE
11 June 2025

EUIPO Rejects Thom Browne's Four-stripe Position Mark: Lack Of Distinctiveness

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Inventa

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Inventa is a leading Intellectual Property Law Firm, specialized in the protection and internationalization of trademarks, patents, industrial designs, copyright and domain names. With over 50 years of experience in Portugal, the European Union and all the African jurisdictions, Inventa has served thousands of clients holding large trademark and patent portfolios, and other entities dealing with R&D daily.

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Thom Browne's battle with the EUIPO over its four-stripe motif raises questions about the distinctiveness of position marks. Diogo Antunes examines the EUIPO's reasoning...
South Africa Intellectual Property

Can stripes on a sleeve function as a trademark - or are they just fashion?

Thom Browne's battle with the EUIPO over its four-stripe motif raises questions about the distinctiveness of position marks. Diogo Antunes examines the EUIPO's reasoning, legal standards for distinctiveness, and what this means for fashion brands seeking to protect minimalist or unconventional design elements under EU trademark law.

Read here the full article published on IP Stars.

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