Today, the Rouse Group (aera, Arnold & Siedsma, Konsert Strategy & IP, Wrays | Intellectual Property and Rouse) celebrates World Intellectual Property Day 2026, which this year is shining a spotlight on the role of intellectual property in the world of sport.
From cutting-edge performance technology and data analytics to
iconic branding, broadcasting rights, and merchandise, IP is at the
heart of a global sports industry that inspires billions. Behind
every record broken and every match watched is a network of
innovation, creativity, and legal protection making it all
possible.
We are proud to support clients across the sports ecosystem helping
to protect and commercialise the ideas, technologies, and brands
that drive the game forward.
Within the Group we take part in sporting activities around the
world from a charity run across the Øresund Bridge
connecting Denmark with Sweden to sponsoring a school hockey team
in South Africa, joining the Hong Kong Legal Walk, running in the
beautiful surroundings of Angkor Watt in Cambodia to playing
football and coaching local sports teams across Australia.
As sport continues to evolve on and off the field, we remain
committed to supporting innovation and protecting the ideas that
keep the world moving.