Mondaq Blog

In-House Counsel Worldwide & Mondaq’s 2025 Global In-House Counsel Report seeks to reveal the challenges, issues and priorities facing global in-house legal teams worldwide.

Key operational marketing strategies help midsize and boutique law firms streamline pitches, enhance client targeting, and scale growth—enabling them to compete effectively with larger firms through smarter systems, improved efficiency, and stronger business development foundations.

Discover how law firms can gain a competitive edge using "The Matrix"—a strategic framework that maps internal capabilities to client structures. Learn how this approach enhances business development, client retention, and firm-wide alignment in a complex legal marketplace.

Legal business development takes courage, not just time. Rejection feels personal, but persistence, generosity, and consistency are key. Success comes from showing up, adding value, and staying the course.

Law firms must embrace structured change management to stay competitive. Success hinges on data-driven strategies, leadership buy-in, transparent communication, and continuous support to overcome cultural resistance and adapt to evolving client demands and technologies.

View the winners and photo gallery of the 2025 U.S. In-House Counsel Celebration.

Mike Mellor advises law firms on building efficient business development systems. He emphasizes industry focus, digital presence, pitch process optimization, experience tracking, and strategic social media use to help smaller firms compete effectively and win more business with fewer resources.

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

View the Spring 2025 Thought Leadership Awards, celebrating our most read authors on Mondaq.com.