ARTICLE
21 July 2026

GeTtin’ SALTy Episode 79 | Mid-Year SALT Legislative Roundup: Digital Ads, Data Brokers, And The States To Watch In 2026 (Podcast)

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Greenberg Traurig, LLP

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Greenberg Traurig, LLP has more than 3,100 lawyers across 51 locations in the United States, Europe, the Middle East, Latin America, and Asia. The firm’s broad geographic and practice range enables the delivery of innovative and strategic legal services across borders and industries. Recognized as a 2025 BTI “Best of the Best Recommended Law Firm” by general counsel for trust and relationship management, Greenberg Traurig is consistently ranked among the top firms on the Am Law Global 100, NLJ 500, and Law360 400. Greenberg Traurig is also known for its philanthropic giving, culture, innovation, and pro bono work. Web: www.gtlaw.com.

Morgan Scarboro joins Nikki Dobay to analyze the unexpected trends shaping state and local tax legislation in 2026, from the resurgence of digital advertising taxes to states using NOL caps as budget tools. They examine key developments across Illinois, Virginia, New Jersey, and Pennsylvania, while exploring whether proposed large-scale tax restructuring represents genuine momentum or political theater.
United States Tax

In this mid-year check-in episode of the GeTtin’ SALTy podcast, host Nikki Dobay is joined by Morgan Scarboro, Vice President of Tax and Policy at MultiState Associates, for a wide-ranging conversation on state and local tax legislation heading into the second half of 2026. 

Morgan and Nikki discuss why this has been an unexpectedly quiet yet surprising legislative year, including the reemergence of digital advertising taxes, the influence of midterm election dynamics on enacted legislation, and the trend of NOL caps and bonus depreciation decoupling as budget tools.

The conversation covers key developments state by state, including Illinois’s lightning-fast budget process and its new social media and targeted advertising taxes, Virginia’s heated intra-party battle over data center tax incentives, New Jersey’s moderated revenue package featuring a novel Medicaid employer fee and a data broker registration requirement, and Pennsylvania’s decision to walk away from both combined reporting and a digital advertising tax this session. The episode also looks ahead to notable ballot measures in Florida and Missouri that could have implications for property taxes and sales tax expansion, respectively.

Nikki and Morgan close with a broader reflection on whether the wave of proposed large-scale tax restructuring represents genuine momentum and what the remainder of 2026 and the 2027 session may hold for state tax policy.

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