ARTICLE
11 August 2025

Why SAM Rationalization Is Critical For Optimizing IT Asset Management

AC
Ankura Consulting Group LLC

Contributor

Ankura Consulting Group, LLC is an independent global expert services and advisory firm that delivers end-to-end solutions to help clients at critical inflection points related to conflict, crisis, performance, risk, strategy, and transformation. Ankura consists of more than 1,800 professionals and has served 3,000+ clients across 55 countries. Collaborative lateral thinking, hard-earned experience, and multidisciplinary capabilities drive results and Ankura is unrivalled in its ability to assist clients to Protect, Create, and Recover Value. For more information, please visit, ankura.com.
In today's digital landscape, organizations face the challenge of not just acquiring software assets but effectively rationalizing their software portfolios to maximize value and control costs.
United States Technology

In today's digital landscape, organizations face the challenge of not just acquiring software assets but effectively rationalizing their software portfolios to maximize value and control costs. Enterprises often encounter issues such as overlapping applications, underutilized licenses, and escalating software expenditures, making Software Asset Management (SAM) rationalization a strategic necessity. This process empowers organizations to systematically assess, consolidate, and streamline software usage across the enterprise, driving significant cost savings by eliminating redundancies and optimizing licensing. Moreover, it enhances operational efficiency and reduces security risks by simplifying the IT environment.

As businesses grow and evolve—through mergers, departmental silos, or shifting strategic priorities—redundant and overlapping software solutions often accumulate, leading to heightened complexity, inefficiencies, and avoidable expenses. Undertaking a strategic SAM rationalization process is essential to streamline operations, reduce waste, and align IT initiatives with overarching business objectives. By doing so, organizations can regain control over their software portfolio, ensuring agility, compliance, and improved return on investment, ultimately driving value across the enterprise.

Impact of AI on Software Asset Visibility

The advent of Artificial Intelligence (AI) has further complicated the software licensing landscape. AI technologies offer opportunities to optimize software usage and automate compliance monitoring, but also introduce complexities in licensing models. AI-driven software often requires specialized agreements that differ significantly from traditional licenses. Moreover, AI agents acting as software users can impact how licenses are measured and enforced, demanding a re-evaluation of traditional licensing metrics.

Ankura's expertise in SAM rationalization goes beyond mere cost-cutting; it is a strategic business initiative. Our approach involves a thorough evaluation of the entire software portfolio to identify redundancies and underutilization. By leveraging AI-driven analytics and decision support systems, we enable organizations to automate discovery, usage analysis, and governance. This comprehensive strategy ensures that the SAM ecosystem remains lean, agile, and secure, empowering businesses to make data-driven decisions that align with their strategic priorities and deliver significant cost-cutting benefits.

Benefits of SAM Rationalization:

  • Significant Cost Savings: Rationalizing software assets eliminates redundant and unused applications, reduces over-purchasing, and optimizes license usage, often delivering savings of 25-30% or more by cutting waste and rightsizing renewals.
  • Improved Compliance and Governance: It ensures software is used according to the license agreement and policies, reducing risks of non-compliance penalties and audit failures by closely tracking entitlements and usage.
  • Enhanced Security Posture: By actively tracking and swiftly remediating pirated, unauthorized, and vulnerable software, organizations significantly reduce the risk of malware infections and potential attack vectors. This proactive approach minimizes security vulnerabilities, strengthens the overall defense framework, and helps maintain compliance with industry regulations, thereby safeguarding critical assets and sensitive data.
  • Data-Driven Decision Making: Ongoing, comprehensive monitoring of software usage, performance, and lifecycle enables organizations to make informed, strategic decisions. By leveraging real-time insights and detailed analytics, businesses can optimize investments, anticipate future needs, eliminate redundancies, and align software strategies closely with evolving business objectives for maximum value and agility.
  • Audit Readiness: Maintaining centralized, precise, and up-to-date license tracking streamlines the audit process, ensuring organizations are well-prepared to demonstrate compliance confidently. This reduces the risk of costly penalties, minimizes financial exposure, and fosters trust with regulators and stakeholders.

How Ankura can help:

Ankura provides a structured process for successful SAM rationalization:

  • Conduct a Comprehensive Audit: Ankura helps organizations inventory all installed software, evaluating their usage, costs, and alignment with business objectives.
  • Optimize License Usage: Identify software that is not needed and prepare plans for optimizing license usage to reduce costs.
  • Continuous Monitoring: Recognizing that rationalization is an ongoing effort, Ankura ensures continuous adaptation to evolving business and technology landscapes.
  • SAM Tool Evaluation: Conduct a comprehensive assessment of the functionalities of various SAM tools, ensuring alignment with the organization's technical requirements and budgetary constraints. Provide guidance and support throughout the implementation process to maximize efficiency and integration within the existing IT infrastructure.

As organizations increasingly embrace cloud and SaaS models, SAM rationalization will become an even more critical strategic imperative. The integration of AI and automation will further enhance rationalization capabilities, enabling real-time optimization of software portfolios and strategic alignment with evolving business needs.

SAM rationalization is a powerful strategy to transform software asset management from a reactive cost center into a proactive strategic enabler. By optimizing license usage, significantly reducing costs, and substantially enhancing the organization's security posture, SAM rationalization empowers businesses to position themselves for sustainable growth, competitive advantage, and innovation in today's complex digital world. Ankura provides the expertise and solutions necessary to help clients navigate these challenges, ensuring they achieve peace of mind and a competitive edge in their industry.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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