ARTICLE
18 February 2021

FTC Releases Report On Benefits Of International Cooperation For Consumer Protection Enforcement

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Global Advertising Lawyers Alliance (GALA)

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With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
The Federal Trade Commission just released a report, "The FTC's Role in a Changing World," which examines ways to enhance cooperation...
United States Consumer Protection

The Federal Trade Commission just released a report, "The FTC's Role in a Changing World," which examines ways to enhance cooperation between the FTC and consumer protection authorities around the world, in order to maximize the effectiveness of the FTC's enforcement efforts.  The report follows-up hearings held by the FTC in March 2019. 

In the report, the FTC's Office of International Affairs made the following recommendations: 

  • Congress should make the U.S. SAFE WEB Act a permanent part of the FTC Act.  The SAFE WEB Act confirms the FTC's legal authority to sue foreign wrongdoers and challenge misleading practices with a nexus to the United States or American consumers and gives the FTC powers to enhance cross-border cooperation on consumer protection investigations and fraud actions.  The SAFE WEB Act sunsets on September 30, 2027. 
  • The FTC should pursue additional mechanisms for enhanced antitrust information sharing and investigative assistance and work to overcome foreign barriers to FTC enforcement.
  • The FTC should continue to exercise international leadership, leveraging its expertise and cross-disciplinary synergies to address  emerging issues. 
  • The FTC should expand on its initiatives to build strong relations with counterparts, including through its International Technical Assistance and International Follows programs. 
  • The FTC's experience and expertise should inform U.S. government policies that involve international issues within the FTC's mandate.

In connection with the release of the report, Acting FTC Chairwoman Rebecca Kelly Slaughter said, "International cooperation on enforcement can strengthen all the agencies involved, so we must continue to prioritize the importance of working hand-in-hand with our counterparts across the globe."

For a deeper dive into the FTC's international consumer protection efforts, check out a recent fireside chat that the International Advertising Association hosted with Stacy Feuer, Assistant Director for International Consumer Protection at the FTC.  

Originally Published by GALA, February 2021

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