Shearman & Sterling advised Bridgepoint, a listed international alternative asset manager focused on middle-market companies, on its investment in Equativ, an independent adtech company. This partnership with Bridgepoint, will accelerate Equativ's mission to help publishers and advertisers thrive in an open, independent web and compete with the dominant – but increasingly vulnerable – walled gardens.
Equativ will benefit from Bridgepoint's expertise in fast-growing tech companies and extended financial capabilities, to amplify its growth across core markets (particularly the United States, which already represents 40% of revenues). This will allow Equativ to keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies. The goal is to create one of the top three Supply Side Platforms (SSP) worldwide.
In 2023, Equativ will continue to innovate, streamlining digital media processes and powering advancements that bolster addressable advertising's impact. One of the company's key priorities is maintaining and reinforcing the company's growth in the CTV and video market – which will reach more than $40 billion in revenue in the US in 2025* – as well as enabling greater data activation in the retail media space.
*Source: eMarketer