ARTICLE
4 October 2016

DDPA Alerts Shops And Municipalities On Conditions For Wi-Fi Tracking

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Jones Day

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On June 16, the DDPA notified local governments and stores on the requirements applicable to Wi-Fi tracking.
Netherlands Privacy

On June 16, the DDPA notified (source document in Dutch) local governments and stores on the requirements applicable to Wi-Fi tracking. According to the DDPA, tracking information may be retained by stores for 24 hours only, after which it must be destroyed or irreversibly anonymized. In the public domain, tracking data needs to be irreversibly anonymized immediately upon collection.

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