29 January 2024

EU Protection For Craft Products And AI Limits In Replicating Human Artistry

Elias Neocleous & Co LLC


Elias Neocleous & Co LLC is the largest law firm in Cyprus and a leading firm in the South-East Mediterranean region, with a network of offices across Cyprus (Limassol, Nicosia, Paphos), Belgium (Brussels), Czech Republic (Prague), Romania (Budapest) and Ukraine (Kiev). A dynamic team of lawyers and legal experts deliver strategic legal solutions to clients operating in key industries across Europe, Asia, the Middle East, India, USA, South America, and China. The firm is renowned for its expertise and jurisdictional knowledge across a broad spectrum of practice areas, spanning all major transactional and market disciplines, while also managing the largest and most challenging cross-border assignments. It is a premier practice of choice for leading Cypriot banks and financial institutions, preeminent foreign commercial and development banks, multinational corporations, global technology firms, international law firms, private equity funds, credit agencies, and asset managers.
The European Commission's groundbreaking Regulation 2023/2411, effective since November 16, 2023, transforms geographical indications protection...
European Union Technology
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The European Commission's groundbreaking Regulation 2023/2411, effective since November 16, 2023, transforms geographical indications protection for craft and industrial products, as discussed in an article co-authored by Ramona Livera and Anna Georgaka, and published on Lexology. This EU regulation, extending beyond traditional agricultural products, safeguards intellectual property rights for items produced by hand, with manual or digital tools, or through mechanical means. Geographical indications cover a range of products, from natural stones to textiles, fostering innovation and protecting against misuse. For Cyprus, lacking national protection, harmonized EU safeguards become crucial, encouraging investment in traditional crafts and elevating quality standards.

Simultaneously, the EU addresses artificial intelligence (AI) regulations, recognizing its potential impact on industries. Despite AI advancements, the legislation acknowledges the intrinsic qualities of human craftsmanship, such as creativity and emotional connection, unattainable by technology. Crafted products, embodying storytelling and emotion, maintain enduring value, distinct from digitally produced counterparts. The coexistence of geographical indications and AI regulations, further explored by Ramona and Anna in their article, reflects the EU's commitment to balance, preserving the essence of both human artistry and technological progress.

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