Mexico City, September 1, 2026. – After 45 years of history, Chevez Ruiz Zamarripa is introducing itself as CHEVEZ, the brand under which the Firm will continue to remain close to its clients, professionals, and the business community.
This change reflects the consolidation of an institution that, since its founding, has built a culture of excellence, a distinctive way of working, and long-standing relationships of trust with its clients.
For more than four decades, the Firm has strengthened its presence in Mexico and expanded its international reach, with offices in Mexico City, Monterrey, Querétaro, and Madrid, as well as a connection office in Houston.
The new brand brings together the prestige, experience, and legacy of Chevez Ruiz Zamarripa, and represents the strength of an institution that has transcended generations.
"For 45 years, we built much more than a name. We built an institution, a culture of excellence, and a way of standing alongside our clients. CHEVEZ represents that legacy, our commitment to upholding the highest standards of quality with our Founders, and the vision with which we will continue building the future", said [Ricardo Paullada, Managing Partner].
The launch includes a new visual identity, developed to express the Firm's contemporary, solid, and distinctive character: www.chevez.com
The legal name will remain Chevez, Ruiz, Zamarripa y Cía., S.C., and the Firm will continue to operate with the same structure, team, and commitment to its clients.
With this introduction, CHEVEZ reaffirms its purpose of continuing to build an institution that endures, transcends generations, and supports its clients as they navigate the challenges of an increasingly complex and global environment.
CHEVEZ A legacy that transcends. An institution that endures.