PRESS RELEASE
29 September 2025

Graham Hood Speaks With The Globe And Mail’s Robyn Doolittle On The Labubu Craze And Counterfeits

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Smart & Biggar

Contributor

Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients. Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights. As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
Recently, Principal Graham Hood spoke with The Globe and Mail’s Robyn Doolittle on counterfeit Labubus, a toy that has gained worldwide popularity.
Canada

Recently, Principal Graham Hood spoke with The Globe and Mail’s Robyn Doolittle on counterfeit Labubus, a toy that has gained worldwide popularity. The toys have become so popular that counterfeits, commonly referred to as “Lafufus”, are being produced and sold worldwide.

Graham notes that brand owners are typically responsible for policing counterfeit goods, saying “occasionally law enforcement will get involved, but that tends to happen where there is some crossover with dealings in counterfeit goods and dealings with other illicit items, such as guns and drugs.”

Graham encourages companies to take steps to protect their intellectual property and trademark rights, since counterfeits can undermine consumers’ trust in their brands and undercut sales of their genuine products. He recommends that brand owners register their trademark rights and copyrights with the Canada Border Services Agency, which will keep an eye out for shipments of counterfeits and, with brand owners’ help, stop them from entering the country.

Read the full article on The Globe & Mail website (subscription required).

Contributor

Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients. Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights. As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
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