STAMFORD, Conn. (April 21, 2025) – Holland & Knight advised Harvest Hill Beverage Company, a portfolio company of Brynwood Partners, on its purchase agreement with Castillo Hermanos, a multinational diversified business group. Castillo Hermanos is partnering with private investment firm Centerview Capital, which will make a strategic investment. The deal was announced on April 3 and is subject to customary closing conditions and receipt of regulatory approvals.
Harvest Hill was established in 2014 when Brynwood Partners acquired the Juicy Juice brand from Nestlé USA Inc. Since then, its management team has created a portfolio of iconic beverage brands including Juicy Juice, SunnyD, Little Hugs, Fruit2O and Nutrament. Harvest Hill also owns the adult beverage brands Daily's and SunnyD Vodka Seltzer, which are included in the transaction. The Harvest Hill sale represents the largest transaction in Brynwood Partners' 40-year history.
Based in Greenwich, Connecticut, Brynwood Partners is an operationally focused private equity firm that has been making control investments in middle-market companies based in North America since 1984. The firm targets non-core brands and companies operating in the consumer sector.
Holland & Knight's representation of Harvest Hill was led by Partners Martin Clarke and Seth Milligan and Associate Bianca Poehailos (M&A). They received assistance from Partner Gary Schoenbrun and Associate Jiyeon Barta (Tax); Partner John Dierking and Senior Counsel Ryan Kocse (Antitrust); Partner Eric Rubin and Associates Rachel Long and Burke Depuy (Executive Compensation & Benefits); Partners John Flaherty and David Valeck (Finance); and Partner Michael Newman (Alcoholic Beverages).
More information on the transaction can be found here.