Ocorian, the specialist global provider of services to financial institutions, asset managers, corporates and high net worth individuals, has appointed Novia Lu as Business Development Director, APAC, as it strengthens and grows its presence in the Asia Pacific region.
Novia will be based in Hong Kong and will focus on private and corporate clients in the region. She will work closely with professional intermediaries such as offshore law firms, insurance companies, accounting firms, tax advisory firms, company secretarial firms and banks.
She brings more than 14 years of financial services experience, previously working at Praxis, where she was responsible for business development in Hong Kong, Macau, Taiwan and mainland China. In addition to worldwide corporate structuring, she is also a specialist in setting up pre-IPO trust structures and employment incentive schemes such as ESOP/EBT for high-net-worth individuals and their families and companies.
Novia is a qualified Trust Estate Practitioner (TEP) member of the Society of Trust & Estate Practitioners (STEP), a member of Certified Trust Practitioners (CTP) and a member of the China Development Sub-Committee of the Hong Kong Trustees' Association jointly with STEP Hong Kong.
Lynda O'Mahoney, Global Head of Business Development – Private Client, Ocorian, said: "I am delighted to have Novia on the team. We are looking to grow our market share in the Asia Pacific region and Novia Lu brings a wealth of experience and local knowledge to the role to help expand our offering to new and existing private and corporate clients."
Novia Lu added: "I'm excited to be joining Ocorian, a provider with such a strong track record and reputation and look forward to helping to continue its expansion and growth across the Asia Pacific region."