Lewis Silkin has advised creative agency Mother, on its investment into sports and entertainment agency Run Deep.

Founded by Jodie Fullagar and Rich Barker, former M&C Saatchi Sport & Entertainment co-managing directors, Run Deep is a specialist sport and entertainment creative and strategy agency. Run Deep offering includes "STAN", its innovative fan insights and development platform.

Lewis Silkin's team was led by Joe Lythgoe, Corporate Senior Associate with oversight from Jo Evans, Corporate Partner and Chair.

Commenting on the transaction, Jo Evans said:

We're delighted to have advised Mother on welcoming Run Deep to the Mother family. As long-standing advisors to Mother, we very much look forward to working alongside them on future investments and partnerships.